FeedSiren
FeedSiren checks Google Shopping product feeds in XML or TSV format to identify disapproval errors before Google processes them.
Open productWhat it does
About FeedSiren
FeedSiren is a utility for testing and auditing Google Merchant Center product feeds. Users enter an XML or TSV feed URL to execute format validation based on Google's product data specification. The tool evaluates required attributes, GTIN checksums, price and availability formatting, duplicate product IDs, title limits, and image link samples so merchants can resolve disapproval risks before feed submission. Feeds are fetched once and discarded without storing copies, and the feed checker requires no account signup. FeedSiren also includes feed breakage monitoring.
- Availability:
- launched
- Access:
- free
- Format:
- software
Pricing at launch: FeedSiren's feed checking tool is free without signup, while founding pre-orders are available for feed monitoring.
Core capabilities
Google Shopping Feed Checking
Runs deterministic format checks on XML or TSV Google Merchant Center feeds against Google's specification, verifying required attributes, GTIN checksums, price and availability formats, duplicate IDs, title limits, and image link samples.
Feed Breakage Monitoring
Provides continuous feed monitoring designed to send alert notifications whenever a product feed breaks.
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