Overlume
Automated ad creation studio converting product links into on-brand vertical video ads.
Open productWhat it does
About Overlume
Overlume is an automated video ad creation studio designed to transform product links into publish-ready 9:16 vertical ads for TikTok, Instagram Reels, and YouTube Shorts. The application structures creation across eight sequential steps inside a single project space, combining 54 image and video rendering models with a brand kit to keep logos, color palettes, and voice consistent. Beyond automated generation, Overlume embeds Decart's Lucy realtime engine for live camera swapping, ships an MCP server for AI client integrations like Claude and Cursor, and exports 1:1 and 16:9 versions without extra lumen costs.
- Availability:
- unknown
- Access:
- freemium
- Format:
- software
Pricing at launch: 300 free starting lumens available without a credit card. Monthly subscriptions include Starter ($19/mo for 3,200 lumens), Pro ($39/mo for 6,600 lumens), and Studio ($99/mo for 17,200 lumens).
Core capabilities
Eight-Step Guided Creation
Guides creators through eight ordered steps—Character, Product, Script, Scenes, Clips, Voice, Final touches, and Film—all contained within one project.
Brand Kit and Multi-Model Rendering
Maintains brand identity by applying brand voice, audience configuration, palette colors, and embedded logos across video outputs while giving access to 54 side-by-side image and video generation models.
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