RefineIQ
RefineIQ is an A/B testing app built natively for Haravan that optimizes store product pages and ad campaigns with multi-variant testing.
Open productWhat it does
About RefineIQ
RefineIQ, developed by SOMA Agency, is an A/B testing application built natively for the Haravan platform. Operating directly from the Haravan dashboard, the tool allows merchants to run multi-variant (A/B/C/D) tests with customizable traffic split ratios. It includes an on-page visual editor for customizing text, button colors, and layout placements without modifying theme files or relying on developer assistance. RefineIQ tracks actual e-commerce conversion goals such as add-to-cart actions, checkout initiations, and completed orders, reporting lift percentages and statistical confidence. Additionally, marketers can assign Google Ads and Facebook Ads UTM parameters to specific test variants to evaluate landing page performance, improve ROAS, and lower CPA.
- Availability:
- launched
- Access:
- free trial
- Format:
- software
Pricing at launch: RefineIQ offers a free installation and trial option for setting up a first test.
Core capabilities
Visual On-Page Editor
Modify button styling, text content, and element placement directly on the store page without changing theme code or hiring developers.
Multi-Variant Traffic Splitting
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